This is the career related topic we discussed at the kickoff event of the 2012 BPMA Executive Council. We usually discuss one Marketing or Product Management related topic and one career related topic at our executive meetings. We have several reputable executives in our council and these points were based on all our personal experiences. Going the [...]
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Last week we kicked off the 2012 BPMA Executive Council with a group of 26 highly qualified and accomplishment executives and product managers from ~24 different companies. As always, we had a great discussion on topics related to product management and career growth. One of the interesting topics we discussed was the impact of social [...]
So, what do you think? Can one person really make a difference in your career? If you’re like most people, your answer was no. You are probably wrong. If you can find the right mentor for you, the difference they can make in your career is huge and their impact on your professional life will be invaluable. [...]
Both Kodak and Fuji were similar – both enjoyed lucrative near-monopolies of their home markets. Kodak selling film in America and Fujifilm in Japan. Both firms saw their traditional business rendered obsolete. However, due to key strategic moves, Fuji transformed into a solid profitable business with a market cap of 12.6 B to Kodak 220 M. [...]
I have not attended MITX (The Massachusetts Innovation & Technology Exchange) events prior to Dec 2011, but it is a great organization to be involved with. Emily Green, Chairman of Yankee Group, reached out to me last year regarding MITX and I was recently invited as a judge to the 16th Annual MITX Annual Awards. [...]
Understanding customer needs is extremely critical to develop a successful product. During my first week at one of the companies I previously worked at, the Director of Development at that time asked me “Here is the product we developed, could you please let us know what the value of it is to our customers?” Yes, [...]
Couple of weeks ago, I attended an event where Pragmatic Marketing’s Steve Johnson was the speaker. It was a very interactive conversation and Steve asked the attendees a question while discussing win/loss analysis – “if you asked your sales people, what is the biggest reason for their losses, what would they answer?”, the attendees [...]
With 26 executives and managers from product management and marketing community from the Boston area, we launched the 2011 BPMA Executive council last week. Executives and managers come from 24 different companies ranging from corporate firms like CA, ADP, Cisco, Fidelity to start-ups like Netprospex, Centage and Ankota. The group comes from diverse backgrounds and [...]
One of the topics discussed at our recent Executive Council event is to understand what helps your career the most – is it who you know or what you know? Based on the collective wisdom, here are some key points: You need both: Most of the opinion was to have a combination of both [...]
How many of us can actually run a full page ad like this? Taco Bell’s confidence is admirable to do this in response to the recent law suit claim that their beef taco filling doesn’t actually contain all that much meat (whether they are really thankful or not is a whole different story..). Three things [...]
