In the current economy, most companies expect GMs to accomplish results with fewer resources and more budget cuts than ever before. Nothing changes with your budget cuts though – you are expected to achieve the same top line growth and same NOI growth slated for you – just don’t ask us for more $s – [...]
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A few years ago, one fine sunny Tuesday morning, as I was trying to get through my regular marketing meetings, our Executive Admin dropped by to deliver a surprise news (not positive though) – that my boss’s boss is visting us in a week and I need to present a full fledged business plan for a new [...]
Based on my experiences writing business plans for both start-ups and Fortune 500 corporations, I have developed a template that can be used as a business tool in any scenario. Given below are two versions - detailed and short. Use the short version first to see if your executives/investors have interest in the idea. If they do, [...]
Last month, Suzy Welch asked me if I would be interested in being featured in a marketing video for Jack Welch Management Institute (JWMI). I said yes and was totally happy to do it as it is my honor to talk about what I really felt about the Jack Welch MBA and the value it adds [...]
HBR recently posted a short and interesting article on improving sales in B2B High-tech segment (based on a survey McKinsey conducted on more than 1,200 purchasing decision makers in small, medium, and large companies). I could totally connect to it based on my experiences with sales and thought other product managers would benefit from the [...]
At the second BPMA (http://www.bostonproducts.org/) Executive Council meeting conducted in June, we did a group discussion on this Interview topic. When we organized the first BPMA Executive event in March, I asked the executives and product managers to suggest some topics for group discussion and it was interesting to see that this Interview topic was chosen by [...]
Jack Welch Online MBA program officially launched! JWMI stands for Jack’s timeless business wisdom and continued relevance for future leaders and managers. Jack, “The Manager of the Century”, is the one of the greatest business leaders of all time - he has extensive insight into what makes businesses win. JWMI is an effort to educate the current [...]
On Tuesday, June 14th, I led the BPMA Executive Council event which brings together several product management and product marketing professionals and executives from the New England area. This event was part of the BPMA mentorship program, where key topics relevant to product managers are discussed in small groups. Here are some highlights of the [...]
Through my personal experiences and through conversations at several business events, I noticed different kinds of organizations – some are driven by marketing, some by sales, some are driven primarily by R&D and some solely by a handful of top executives. For now, let us talk about the kind of organizations in which the marketing [...]
Glocalization was the fancy name given to the trend where big companies initially developed products at home and then launched them globally with some customizations. This was the popular trend when other developing countries did not offer much market opportunity. Tables have turned now though – emerging economies like China and India are growing rapidly while rich nations are [...]
