On Tuesday, June 14th, I led the BPMA Executive Council event which brings together several product management and product marketing professionals and executives from the New England area. This event was part of the BPMA mentorship program, where key topics relevant to product managers are discussed in small groups. Here are some highlights of the [...]
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Through my personal experiences and through conversations at several business events, I noticed different kinds of organizations – some are driven by marketing, some by sales, some are driven primarily by R&D and some solely by a handful of top executives. For now, let us talk about the kind of organizations in which the marketing [...]
