Last week we kicked off the 2012 BPMA Executive Council with a group of 26 highly qualified and accomplishment executives and product managers from ~24 different companies. As always, we had a great discussion on topics related to product management and career growth. One of the interesting topics we discussed was the impact of social [...]
Browsing Posts tagged Market Research
Understanding customer needs is extremely critical to develop a successful product. During my first week at one of the companies I previously worked at, the Director of Development at that time asked me “Here is the product we developed, could you please let us know what the value of it is to our customers?” Yes, [...]
